Dr. Alok Aggarwal

AI Transforming Wealth and Asset Management: Revolutionizing Investment Strategies and Client Experiences

Introduction

In an era driven by technological advancements, Artificial Intelligence (AI) has emerged as a transformative force across various industries, and the world of wealth and asset management is no exception. AI-powered solutions are revolutionizing traditional practices, reshaping investment strategies, and enhancing client experiences in the realm of financial management. The integration of AI technologies in wealth and asset management is driving unprecedented levels of personalization, efficiency, and data-driven decision-making.

A picture showing the hand a boss holding a sheet of paper and pen handing over to his client for signing of a deal whose hands are interlocked in deciding to sign.

Gone are the days of relying solely on human intuition and conventional investment approaches. Today, AI is empowering wealth managers and asset management firms with sophisticated tools and algorithms that can process vast volumes of data, uncover hidden patterns, and generate valuable insights. From portfolio optimization and risk management to client relationship management and compliance, AI is reshaping every facet of the wealth and asset management landscape.

As AI continues to evolve and demonstrate its potential, it is essential for wealth and asset management professionals to stay abreast of the latest developments and understand how to harness the power of AI effectively. By embracing AI-driven technologies and strategies, firms can unlock new opportunities, gain a competitive edge, and deliver superior outcomes for their clients.

Challenges in Traditional Methods

Here are some key challenges in traditional wealth and asset management sector that can be addressed by AI-driven solutions:

  • Manual Processes
  • Limited Data Analysis
  • Human Bias
  • Reactive Decision-Making
  • Lack of Personalization
  • Compliance and Regulatory Challenges
  • Client Engagement and Communication

Applications of AI In Asset and Wealth Management

AI Being Used To Enhance Customer Engagement & Improve Relationships

AI is playing a crucial role in enhancing customer engagement and improving relationships in various industries, including wealth and asset management. By leveraging AI technologies, organizations can better understand and meet the unique needs of their customers, deliver personalized experiences, and foster stronger relationships. Here’s how AI is being used to achieve these objectives:

Personalized Recommendations

AI-powered recommendation systems analyze customer data, preferences, and behavior to provide tailored product or service recommendations. In wealth and asset management, AI algorithms can suggest investment options, asset allocations, and financial strategies based on individual goals, risk profiles, and market conditions. These personalized recommendations not only improve customer engagement but also enhance the likelihood of meeting their specific financial objectives.

Virtual Assistants and Chatbots

AI-driven virtual assistants and chatbots enable instant and personalized interactions with customers. They can answer queries, provide information, and guide customers through various processes. These virtual assistants use natural language processing and machine learning techniques to understand customer inquiries and deliver relevant responses. By offering timely and accurate assistance, AI-powered chatbots enhance customer engagement and satisfaction.

A classic example of a robo-advisor that has gained significant recognition and popularity in the wealth management industry, is Vanguard’s digital advisor, known as Vanguard Personal Advisor Services. As one of the largest investment management companies globally, Vanguard’s foray into the robo-advisor space showcases the benefits and advantages of integrating technology-driven solutions into their offerings.

Sentiment Analysis and Customer Insights

AI can analyze customer sentiments and feedback from multiple sources, such as social media, surveys, and customer support interactions. Sentiment analysis techniques help organizations understand customer emotions, preferences, and pain points. By gaining these valuable insights, wealth and asset management firms can tailor their offerings, communications, and service strategies to better align with customer expectations, ultimately improving customer relationships.

Predictive Analytics and Customer Segmentation

AI enables predictive analytics to identify patterns and anticipate customer behavior. By analyzing historical data, AI models can predict customers’ future needs, preferences, and life events. This information allows wealth and asset management organizations to segment their customer base more effectively, offering targeted services, personalized marketing campaigns, and proactive recommendations. Predictive analytics helps build stronger relationships by anticipating and addressing customer requirements.

Behavioral Biometrics

AI-powered behavioral biometrics analyze customer patterns and behaviors, such as typing speed, mouse movements, and navigation patterns, to authenticate and personalize user experiences. This technology enhances security while delivering frictionless customer interactions. Wealth and asset management organizations can use behavioral biometrics to provide a seamless and secure customer experience, improving customer trust and engagement.

Relationship Management Systems

AI-driven relationship management systems consolidate customer data from multiple sources and provide a comprehensive view of each customer’s journey. By analyzing this data, wealth and asset management firms can understand customer preferences, behaviors, and transaction history. Relationship management systems equipped with AI capabilities enable advisors to offer personalized advice, track customer interactions, and proactively address customer needs, leading to stronger and more collaborative relationships.

Improving Portfolio Management and Optimization

AI has significantly improved portfolio management and optimization in the wealth management industry. By leveraging advanced algorithms and data analysis techniques, AI-driven solutions offer several benefits for portfolio management:

Enhanced Risk Assessment

AI models can analyze vast amounts of historical and real-time market data to assess risks associated with different assets and investment strategies. By identifying correlations, market trends, and patterns, AI algorithms can provide more accurate risk estimates, helping portfolio managers make informed decisions and mitigate potential risks.

Efficient Asset Allocation

AI-powered portfolio management systems optimize asset allocation by considering various factors such as risk tolerance, investment goals, market conditions, and historical performance. These systems analyze a wide range of assets and their potential returns, enabling portfolio managers to create diversified portfolios that align with clients’ preferences and objectives.

Real-time Monitoring and Rebalancing

AI algorithms continuously monitor portfolio performance and market conditions. When deviations from the desired asset allocation or predefined risk thresholds occur, AI systems can automatically trigger rebalancing actions. This ensures portfolios remain aligned with the investment strategy, optimizing returns and managing risk more effectively.

Data-driven Decision Making

AI leverages extensive historical and real-time data to generate insights and support decision-making processes. By analyzing large datasets, AI algorithms can identify trends, correlations, and market inefficiencies that human portfolio managers may overlook. These data-driven insights provide a solid foundation for making informed investment decisions.

Backtesting and Simulation

AI-powered portfolio management systems can perform backtesting and simulation exercises to evaluate the historical performance of investment strategies under different market conditions. By simulating the behavior of portfolios and applying different investment strategies, portfolio managers can assess the potential risks and returns associated with specific approaches.

Quantitative Modeling

AI allows the development and deployment of sophisticated quantitative models for portfolio optimization. These models can incorporate a wide range of factors, such as asset class correlations, historical returns, volatility, and liquidity. By leveraging AI techniques, portfolio managers can build more robust and adaptive models that capture complex market dynamics and improve portfolio performance.

Speed and Efficiency

AI algorithms can analyze vast amounts of data and execute complex calculations at high speeds. This enables portfolio managers to process information and make investment decisions more efficiently. By automating time-consuming tasks and leveraging AI’s computational capabilities, portfolio managers can focus on higher-level strategies and client-specific needs.

A boxed chart showing the ten features of wealth management using AI. 1. AI based reporting 2. Risk management 3. New analytics 4. AI based customer lifecycle management 5. AI optimized hardware for deep learning and neural networks 6. NLP based solution for research reports and emails 7. Customer and financial advisor genomes 8. Next best action 9. Anolomy detection 10. Conversational bots

Managing Regulatory Requirements and Meeting Compliance Standards

AI-powered compliance management is an emerging application of artificial intelligence in the wealth management industry. It aims to streamline and enhance compliance processes, ensuring adherence to regulatory requirements and mitigating compliance risks. Here are some key aspects of AI-powered compliance management:

Automated Monitoring and Surveillance

AI algorithms can analyze vast amounts of data from various sources, including emails, documents, trading activities, and communication records. By applying natural language processing and machine learning techniques, AI systems can detect suspicious patterns, potential misconduct, and regulatory violations. This automated monitoring enables timely detection of compliance breaches and helps firms maintain a robust compliance environment.

Regulatory Compliance Analysis

AI can help organizations stay up-to-date with changing regulations and ensure compliance. AI-powered systems can analyze regulatory texts, industry guidelines, and legal documents to identify relevant rules and requirements. This helps compliance teams understand and interpret complex regulatory frameworks, enabling them to design and implement appropriate compliance measures.

Risk Assessment and Predictive Analytics

AI models can assess compliance risks by analyzing historical data and identifying patterns associated with compliance breaches or regulatory violations. By leveraging machine learning algorithms, AI systems can provide predictive insights into potential compliance risks, enabling proactive risk mitigation strategies. This proactive approach helps organizations prevent compliance issues before they occur.

Know Your Customer (KYC) and Anti-Money Laundering (AML)

AI technologies can streamline and enhance KYC and AML processes. AI-powered systems can analyze customer data, identify potential risks, and flag suspicious activities or transactions. By automating customer due diligence, document verification, and transaction monitoring, AI improves the efficiency and accuracy of KYC and AML compliance, reducing manual effort and enhancing risk management.

Regulatory Reporting and Documentation

AI can assist in automating regulatory reporting processes, which often involve gathering and organizing vast amounts of data. AI-powered systems can extract relevant information from various sources, generate standardized reports, and ensure compliance with reporting requirements. This automation reduces the manual effort involved in compliance reporting, improves accuracy, and enhances the overall efficiency of regulatory documentation.

Compliance Training and Education

AI technologies can support compliance training programs by providing personalized and interactive learning experiences. AI-powered chatbots or virtual assistants can deliver training materials, answer compliance-related queries, and assess employees’ knowledge through interactive quizzes or simulations. This improves the effectiveness and engagement of compliance training initiatives.

By harnessing the power of AI in compliance management, wealth management firms can enhance their ability to detect and prevent compliance breaches, reduce manual effort, and improve overall regulatory compliance. However, it’s important to note that while AI can greatly enhance compliance processes, human oversight and expertise remain crucial to ensure ethical and responsible use of AI and to address complex compliance challenges that may require human judgment and interpretation.

Blog Written by

Dr. Alok Aggarwal

CEO, Chief Data Scientist at Scry AI
Author of the book The Fourth Industrial Revolution
and 100 Years of AI (1950-2050)

Privacy Policy


At Scry Analytics Inc ("us", "we", "our" or the "Company") we value your privacy and the importance of safeguarding your data. This Privacy Policy (the "Policy") describes our privacy practices for the activities set out below. As per your rights, we inform you how we collect, store, access, and otherwise process information relating to individuals. In this Policy, personal data (“Personal Data”) refers to any information that on its own, or in combination with other available information, can identify an individual.

We are committed to protecting your privacy in accordance with the highest level of privacy regulation. As such, we follow the obligations under the below regulations:

  • Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and the applicable provincial legislations
  • the EU's General Data Protection Regulation (GDPR)
  • Brazil’s Data Protection Legislation (LGPD)
  • California's Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA) and California Online Privacy Protection Act (CalOPPA)
  • Colorado Privacy Act (CPA)
  • Utah Consumer Privacy Act (UCPA)
  • Connecticut Data Privacy Act (CTDPA)
  • Virginia Consumer Data Protection Act (VCDPA)
  • South Africa’s Protection of Personal Information Act (POPIA)

Scope


This policy applies to the Scry Analytics, Inc. websites, domains, applications, services, and products.

This Policy does not apply to third-party applications, websites, products, services or platforms that may be accessed through (non-) links that we may provide to you. These sites are owned and operated independently from us, and they have their own separate privacy and data collection practices. Any Personal Data that you provide to these websites will be governed by the third-party’s own privacy policy. We cannot accept liability for the actions or policies of these independent sites, and we are not responsible for the content or privacy practices of such sites.

Processing Activities


This Policy applies when you interact with us by doing any of the following:

  • Make use of our application and services as an authorized user
  • Visit any of our websites that link to this Privacy Statement
  • Receive any communication from us including newsletters, emails, calls, or texts / SMS

Personal Data We Collect


What Personal Data We Collect

When attempt to contact us or make a purchase, we collect the following types of Personal Data:

This includes:

Account Information such as your name, email address, and password

How We Collect Your Personal Data


  • We collect Personal Data which includes Personal Data you provide, for example, when you:
  • Create an account or purchase products on our website;
  • Use our products or services;
  • Express interest in our products or services;
  • Subscribe to our newsletter;
  • Complete a voluntary market research survey;
  • Contact us with an inquiry or to report a problem (by phone, email, social media, or messaging service);
  • When you log in to our website via social media;

Automated technologies or interactions: As you interact with our website, we may automatically collect the following types of data (all as described above): Device Data about your equipment, Usage Data about your browsing actions and patterns, and Contact Data where tasks carried out via our website remain uncompleted, such as incomplete orders or abandoned baskets. We collect this data by using cookies, server logs and other similar technologies. Please see our Cookie section (below) for further details.

If you provide us, or our service providers, with any Personal Data relating to other individuals, you represent that you have the authority to do so and acknowledge that it will be used in accordance with this Policy. If you believe that your Personal Data has been provided to us improperly, or to otherwise exercise your rights relating to your Personal Data, please contact us by using the information set out in the “Contact us” section below.

Device and Usage Data


When you visit a Scry Analytics, Inc. website, we automatically collect and store information about your visit using browser cookies (files which are sent by us to your computer), or similar technology. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. The Help Feature on most browsers will provide information on how to accept cookies, disable cookies or to notify you when receiving a new cookie. If you do not accept cookies, you may not be able to use some features of our Service and we recommend that you leave them turned on.

We also process information when you use our services and products. This information may include:

  • Device IDs
  • Login information
  • IP Address
  • Time stamps
  • Authentication records
  • Location information
  • Individual Products you view
  • Web terms or searches that led you to the site
  • Time zone
  • Other operational data.
  • Data we collect from third parties

We may receive your Personal Data from third parties such as companies subscribing to Scry Analytics, Inc. services, partners and other sources. This Personal Data is not collected by us but by a third party and is subject to the relevant third party’s own separate privacy and data collection policies. We do not have any control or input on how your Personal Data is handled by third parties. As always, you have the right to review and rectify this information. If you have any questions you should first contact the relevant third party for further information about your Personal Data.

Our websites and services may contain links to other websites, applications and services maintained by third parties. The information practices of such other services, or of social media networks that host our branded social media pages, are governed by third parties’ privacy statements, which you should review to better understand those third parties’ privacy practices.

Purpose and Legal Basis for the Processing of Personal Data


We collect and use your Personal Data with your consent to provide, maintain, and develop our products and services and understand how to improve them.

These purposes include:

  • To deliver your product or service
  • Building a Safe and Secure Environment
  • To verify or authenticate your identity; and
  • Investigate and prevent security incidents such as breaches, attacks and hacks
  • Providing, Developing, and Improving our Products and Services
  • Deliver, maintain, debug and improve our products and services.
  • Enable you to access Scry Analytics, Inc. services and set up accounts.
  • Provide you with technical and customer support
  • Organize and Deliver Advertising and Marketing
  • Send you newsletters and other marketing communications about current and future products, programs and services, events, competitions, surveys and promotions held by us or hosted on our behalf; and
  • Organize events or register attendees and schedule meetings for events.
  • For research and development
  • To communicate with you about the Products and Services

Where we process your Personal Data to provide a product or service, we do so because it is necessary to perform contractual obligations. All of the above processing is necessary in our legitimate interests to provide products and services and to maintain our relationship with you and to protect our business for example against fraud. Consent will be required to initiate services with you. New consent will be required if any changes are made to the type of data collected. Within our contract, if you fail to provide consent, some services may not be available to you.

Where possible, we store and process data on servers within the general geographical region where you reside (note: this may not be within the country in which you reside). Your Personal Data may also be transferred to, and maintained on, servers residing outside of your state, province, country or other governmental jurisdiction where the data laws may differ from those in your jurisdiction. We will take appropriate steps to ensure that your Personal Data is treated securely and in accordance with this Policy as well as applicable data protection law.Data may be kept in other countries that are considered adequate under your laws.

Sharing and Disclosure


We will share your Personal Data with third parties only in the ways set out in this Policy or set out at the point when the Personal Data is collected.

We also use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your Personal Data here: Google Privacy Policy

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

Legal Requirement


We may use or disclose your Personal Data in order to comply with a legal obligation, in connection with a request from a public or government authority, or in connection with court or tribunal proceedings, to prevent loss of life or injury, or to protect our rights or property. Where possible and practical to do so, we will tell you in advance of such disclosure.

Service Providers and Other Third Parties


We may use a third party service provider, independent contractors, agencies, or consultants to deliver and help us improve our products and services. We may share your Personal Data with marketing agencies, database service providers, backup and disaster recovery service providers, email service providers and others but only to maintain and improve our products and services. For further information on the recipients of your Personal Data, please contact us by using the information in the “Contacting us” section below.

What are Cookies?


A cookie is a small file with information that your browser stores on your device. Information in this file is typically shared with the owner of the site in addition to potential partners and third parties to that business. The collection of this information may be used in the function of the site and/or to improve your experience.

How we use cookies?


To give you the best experience possible, we use the following types of cookies: Strictly Necessary. As a web application, we require certain necessary cookies to run our service.

Preference


We use preference cookies to help us remember the way you like to use our service. Some cookies are used to personalize content and present you with a tailored experience. For example, location could be used to give you services and offers in your area. Analytics. We collect analytics about the types of people who visit our site to improve our service and product.

How to control your cookies?


So long as the cookie is not strictly necessary, you may opt in or out of cookie use at any time. To alter the way in which we collect information from you, visit our Cookie Manager.

Cookies


A cookie is a small file with information that your browser stores on your device. Information in this file is typically shared with the owner of the site in addition to potential partners and third parties to that business. The collection of this information may be used in the function of the site and/or to improve your experience.

How we use cookies?


  • To give you the best experience possible, we use the following types of cookies:
  • Strictly Necessary. As a web application, we require certain necessary cookies to run our service.
  • Preference.
    1. We use preference cookies to help us remember the way you like to use our service.
    2. Some cookies are used to personalize content and present you with a tailored experience. For example, location could be used to give you services and offers in your area.
  • Analytics. We collect analytics about the types of people who visit our site to improve our service and product.

How to control your cookies?


So long as the cookie is not strictly necessary, you may opt in or out of cookie use at any time. To alter the way in which we collect information from you, visit our Cookie Manager.

Retention & Deletion


We will only retain your Personal Data for as long as necessary for the purpose for which that data was collected and to the extent required by applicable law. When we no longer need Personal Data, we will remove it from our systems and/or take steps to anonymize it.

Merger or Acquisition


If we are involved in a merger, acquisition or asset sale, your personal information may be transferred. We will provide notice before your personal information is transferred and becomes subject to a different Privacy Policy. Under certain circumstances, we may be required to disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

How We Keep Your Data Safe


We have appropriate organizational safeguards and security measures in place to protect your Personal Data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. The communication between your browser and our website uses a secure encrypted connection wherever your Personal Data is involved. We require any third party who is contracted to process your Personal Data on our behalf to have security measures in place to protect your data and to treat such data in accordance with the law. In the unfortunate event of a Personal Data breach, we will notify you and any applicable regulator when we are legally required to do so.

Children’s Privacy


We do not knowingly collect Personal Data from children under the age of 18 Years.

Your Rights for Your Personal Data


Depending on your geographical location and citizenship, your rights are subject to local data privacy regulations. These rights may include:

Right to Access (PIPEDA, GDPR Article 15, CCPA/CPRA, CPA, VCDPA, CTDPA, UCPA, LGPD, POPIA)

You have the right to learn whether we are processing your Personal Data and to request a copy of the Personal Data we are processing about you.

Right to Rectification (PIPEDA, GDPR Article 16, CPRA, CPA, VCDPA, CTDPA, LGPD, POPIA)

You have the right to have incomplete or inaccurate Personal Data that we process about you rectified.

Right to be Forgotten (right to erasure) (GDPR Article 17, CCPA/CPRA, CPA, VCDPA, CTDPA, UCPA, LGPD, POPIA)

You have the right to request that we delete Personal Data that we process about you, unless we need to retain such data in order to comply with a legal obligation or to establish, exercise or defend legal claims.

Right to Restriction of Processing (GDPR Article 18, LGPD)

You have the right to restrict our processing of your Personal Data under certain circumstances. In this case, we will not process your Data for any purpose other than storing it.

Right to Portability (PIPEDA, GDPR Article 20, LGPD)

You have the right to obtain Personal Data we hold about you, in a structured, electronic format, and to transmit such Personal Data to another data controller, where this is (a) Personal Data which you have provided to us, and (b) if we are processing that data on the basis of your consent or to perform a contract with you or the third party that subscribes to services.

Right to Opt Out (CPRA, CPA, VCDPA, CTDPA, UCPA)

You have the right to opt out of the processing of your Personal Data for purposes of: (1) Targeted advertising; (2) The sale of Personal Data; and/or (3) Profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. Under CPRA, you have the right to opt out of the sharing of your Personal Data to third parties and our use and disclosure of your Sensitive Personal Data to uses necessary to provide the products and services reasonably expected by you.

Right to Objection (GDPR Article 21, LGPD, POPIA)

Where the legal justification for our processing of your Personal Data is our legitimate interest, you have the right to object to such processing on grounds relating to your particular situation. We will abide by your request unless we have compelling legitimate grounds for processing which override your interests and rights, or if we need to continue to process the Personal Data for the establishment, exercise or defense of a legal claim.

Nondiscrimination and nonretaliation (CCPA/CPRA, CPA, VCDPA, CTDPA, UCPA)

You have the right not to be denied service or have an altered experience for exercising your rights.

File an Appeal (CPA, VCDPA, CTDPA)

You have the right to file an appeal based on our response to you exercising any of these rights. In the event you disagree with how we resolved the appeal, you have the right to contact the attorney general located here:

If you are based in Colorado, please visit this website to file a complaint. If you are based in Virginia, please visit this website to file a complaint. If you are based in Connecticut, please visit this website to file a complaint.

File a Complaint (GDPR Article 77, LGPD, POPIA)

You have the right to bring a claim before their competent data protection authority. If you are based in the EEA, please visit this website (http://ec.europa.eu/newsroom/article29/document.cfm?action=display&doc_id=50061) for a list of local data protection authorities.

Withdrawing Consent


If you have consented to our processing of your Personal Data, you have the right to withdraw your consent at any time, free of charge, such as where you wish to opt out from marketing messages that you receive from us. If you wish to withdraw your consent, please contact us using the information found at the bottom of this page.

How to Exercise Your Rights


You can make a request to exercise any of these rights in relation to your Personal Data by sending the request to our privacy team by using the form below.
For your own privacy and security, at our discretion, we may require you to prove your identity before providing the requested information.

Changes


We may modify this Policy at any time. If we make changes to this Policy then we will post an updated version of this Policy at this website. When using our services, you will be asked to review and accept our Privacy Policy. In this manner, we may record your acceptance and notify you of any future changes to this Policy.

Contact Us


To request a copy for your information, unsubscribe from our email list, request for your data to be deleted, or ask a question about your data privacy, we've made the process simple:

Email us

Terms and Conditions


Our aim is to keep this Agreement as readable as possible, but in some cases for legal reasons, some of the language is required "legalese".

Your Acceptance of This Agreement


These terms of service are entered into by and between You and Scry Analytics, Inc., ("Company," "we," "our," or "us"). The following terms and conditions, together with any documents they expressly incorporate by reference (collectively "Terms of Service"), govern your access to and use of www.scryai.com, including any content, functionality, and services offered on or through www.scryai.com (the "Website").

Please read the Terms of Service carefully before you start to use the Website.

By using the Website [or by clicking to accept or agree to the Terms of Service when this option is made available to you], you accept and agree to be bound and abide by these Terms of Service and our Privacy Policy, found at Privacy Policy, incorporated herein by reference. If you do not want to agree to these Terms of Service, you must not access or use the Website.

By accessing and using this website, You accept and:


Accept and agree to be bound and comply with these terms of service. You represent and warrant that you are the legal age of majority under applicable law to form a binding contract with us and, you agree if you access the website from a jurisdiction where it is not permitted, you do so at your own risk.

Updates to Terms of Service


We may revise and update these Terms of Service from time to time in our sole discretion. All changes are effective immediately when we post them and apply to all access to and use of the Website thereafter.

Continuing to use the Website following the posting of revised Terms of Service means that you accept and agree to the changes. You are expected to check this page each time you access this Website so you are aware of any changes, as they are binding on you.

Your Responsibilities


You are required to ensure that all persons who access the Website are aware of this Agreement and comply with it. It is a condition of your use of the Website that all the information you provide on the Website is correct, current, and complete.

You are solely and entirely responsible for your use of the website and your computer, internet and data security.

Prohibited Activities


You may use the Website only for lawful purposes and in accordance with these Terms of Service. You agree not to use the Website:

  • In any way that violates any applicable federal, state, local or international law or regulation (including, without limitation, any laws regarding the exports of data software to and from the U.S. or other countries).
  • For the purpose of exploiting, harming, or attempting to exploit or harm minors in any way by exposing them to inappropriate content, asking for personally identifiable information or otherwise.
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  • To transmit, or procure the sending of, any advertising or promotional material, including any "junk mail," "chain letter," "spam," or any other similar solicitation.
  • To impersonate or attempt to impersonate the Company, a Company employee, another user, or any other persona or entity (including, without limitation, by using email addresses associated with any of the foregoing).
  • To engage in any other conduct that restricts or inhibits anyone's use or enjoyment of the website, or which as determined by us, may harm the Company or users of the website, or expose them to liability.

Additionally, you agree not to:


  • Use the Website in any manner that could disable, overburden, damage, or impair the site or interfere with any other party's use of the Website, including their ability to engage in real-time activities through the Website.
  • Use any robot, spider, or other automatic device, process, or means to access the Website for any purpose, including monitoring or copying any of the material on the Website.
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  • Use any device, software, or routine that interferes with the proper working of the Website.
  • Introduce any viruses, Trojan horses, worms, logic bombs, or other material that is malicious or technologically harmful.
  • Attempt to gain unauthorized access to, interfere with, damage, or disrupt any parts of the Website, the server on which the Website is stored, or any server, computer, or database connected to the Website.
  • Attack the Website via a denial-of-service attack or a distributed denial-of-service attack.
  • Otherwise attempting to interfere with the proper working of the Website.

Intellectual Property Rights


The Website and its entire contents, features, and functionality (including but not limited to all information, software, text, displays, images, video, and audio, and the design, selection, and arrangement thereof) are owned by the Company, its licensors, or other providers of such material and are protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws.

These Terms of Service permit you to use the Website for your personal, non-commercial use only. You must not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any of the material on our Website, except as follows:

  • Your computer may temporarily store copies of such material in RAM incidental to your accessing and viewing those materials.
  • You may store files that are automatically cached by your Web browser for display enhancement purposes.
  • You may print or download one copy of a reasonable number of pages of the Website for your own personal, non-commercial use and not for further reproduction, publication or distribution.
  • If we provide social media features with certain content, you may take such actions as are enabled by such features.

You must not:


  • Modify copies of any materials from this site.
  • Delete or alter any of the copyright, trademark, or other proprietary rights notices from copies of materials from this site.

You must not access or use for any commercial purposes any part of the website or any services or materials available through the Website.

If you print, copy, modify, download, or otherwise use or provide any other person with access to any part of the Website in breach of the Terms of Service, your right to use the Website will stop immediately and you must, at our option, return or destroy any copies of the materials you have made. No right, title, or interest in or to the Website or any content on the Website is transferred to you, and all rights not expressly granted are reserved by the Company. Any use of the Website not expressly permitted by these Terms of Service is a breach of these Terms of Service and may violate copyright, trademark, and other laws.

User Submissions and Submission Standards


The Website may provide you with the opportunity to create, submit, post, display, transmit, public, distribute, or broadcast content and materials to us or in the Website, including but not limited to text, writings, video, audio, photographs, graphics, comments, ratings, reviews, feedback, or personal information or other material (collectively, "Content"). You are responsible for your use of the Website and for any content you provide, including compliance with applicable laws, rules, and regulations.

All User Submissions must comply with the Submission Standards and Prohibited Activities set out in these Terms of Service.

Any User Submissions you post to the Website will be considered non-confidential and non-proprietary. By submitting, posting, or displaying content on or through the Website, you grant us a worldwide, non-exclusive, royalty-free license to use, copy, reproduce, process, disclose, adapt, modify, publish, transmit, display and distribute such Content for any purpose, commercial advertising, or otherwise, and to prepare derivative works of, or incorporate in other works, such as Content, and grant and authorize sublicenses of the foregoing. The use and distribution may occur in any media format and through any media channels.

You represent and warrant that:


  • You own or control all rights in and to the User Submissions and have the right to grant the license granted above to us and our affiliates and service providers, and each of their and our respective licensees, successors, and assigns.
  • All of your User Submissions comply with these Terms of Service.

We do not assert any ownership over your Content. You retain full ownership of all of your Content and any intellectual property rights or other proprietary rights associated with your Content. We are not liable for any statement or representations in your Content provided by you in any area in the Website. You are solely responsible for your Content related to the Website and you expressly agree to exonerate us from any and all responsibility and to refrain from any legal action against us regarding your Content. We are not responsible or liable to any third party for the content or accuracy of any User Submissions posted by you or any other user of the Website. User Submissions are not endorsed by us and do not necessarily represent our opinions or the view of any of our affiliates or partners. We do not assume liability for any User Submission or for any claims, liabilities, or losses resulting from any review.

We have the right, in our sole and absolute discretion, (1) to edit, redact, or otherwise change any Content; (2) to recategorize any Content to place them in more appropriate locations in the Website; and (3) to prescreen or delete any Content at any time and for any reason, without notice. We have no obligation to monitor your Content. Any use of the Website in violation of these Terms of Service may result in, among other things, termination or suspension of your right to use the Website.

These Submission Standards apply to any and all User Submissions. User Submissions must in their entirety comply with all the applicable federal, state, local, and international laws and regulations. Without limiting the foregoing, User Submissions must not:

  • Contain any material that is defamatory, obscene, indecent, abusive, offensive, misleading, harassing, violent, hateful, inflammatory, or otherwise objectionable.
  • Promote sexually explicit or pornographic material, violence, or discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age.
  • Infringe any patent, trademark, trade secret, copyright, or other intellectual property or other rights of any other person.
  • Violate the legal rights of others or contain any material that could give rise to any civil or criminal liability under applicable laws or regulations or that otherwise may be in conflict with these terms of service and our Privacy Policy.
  • Be likely to deceive any person.
  • Promote any illegal activity, or advocate, promote, or assist in any unlawful act.
  • Cause annoyance, inconvenience, or needless anxiety or be likely to upset, embarrass, alarm, or annoy any other person.
  • Impersonate any person, or misrepresent your identity or affiliation with any person or organization.
  • Involve commercial activities or sales, such as contests, sweepstakes, and other sales promotions, barter, or advertising.
  • Give the impression that they emanate from or are endorsed by us or any other person or entity, if this is not the case.

Our Rights


We have the right, without provision of notice to:

  • Remove or refuse to post any User Submission for any or no reason in our sole discretion;
  • Take any action with respect to any User Submission that we deem necessary or appropriate in our sole discretion, including if we believe that such User Submission violates the Terms of Service, including the Submission Standards, infringes any intellectual property right or other right of any person or entity, threatens the personal safety of users of the Website or the public, or could create liability for the Company;
  • Take appropriate legal action, including, without limitation, referral to or cooperation with law enforcement or regulatory authorities, or notifying the harmed party of any illegal or unauthorized use of the Website; and
  • Terminate or suspend your access to all or part of the Website for any or no reason, including, without limitation, any violation of these Terms of Service.

You waive and hold harmless company and its parent, subsidiaries, affiliates, and their respective directors, officers, employees, agents, service providers, contractors, licensors, licensees, suppliers, and successors from any and all claims resulting from any action taken by the company and any of the foregoing parties relating to any, investigations by either the company or by law enforcement authorities.

Third Party Links and Sites


For your convenience, this Website may provide links or pointers to third-party sites or third-party content. We make no representations about any other websites or third-party content that may be accessed from this Website. If you choose to access any such sites, you do so at your own risk. We have no control over the third-party content or any such third-party sites and accept no responsibility for such sites or for any loss or damage that may arise from your use of them. You are subject to any terms and conditions of such third-party sites.

Social Media Features


This Website may provide certain social media features that enable you to:

  • Link from your own or certain third-party websites to certain content on this Website.
  • Send emails or other communications with certain content, or links to certain content, on this Website.
  • Cause limited portions of content on this Website to be displayed or appear to be displayed on your own or certain third-party websites.

You may use these features solely as they are provided by us and solely with respect to the content they are displayed with. Subject to the foregoing, you must not:

  • Establish a link from any website that is not owned by you.
  • Cause the Website or portions of it to be displayed on, or appear to be displayed by, any other site, for example, framing, deep linking, or in-line linking.
  • Link to any part of the Website other than the homepage.
  • Otherwise take any action with respect to the materials on this Website that is inconsistent with any other provision of these Terms of Use.

The Website from which you are linking, or on which you make certain content accessible, must comply in all respects with the Submission Standards set out in these Terms of Service.

You agree to cooperate with us in causing any unauthorized framing or linking immediately to stop.
We reserve the right to withdraw linking permission without notice.
We may disable all or any social media features and any links at any time without notice in our discretion.

Disclaimers, Liability and Indemnification


You understand and agree that your use of the website, its content, and any goods, digital products, services, information or items found or attained through the website is at your own risk. The website, its content, and any goods, services, digital products, information or items found or attained through the website are provided on an "as is" and "as available" basis, without any warranties or conditions of any kind, either express or implied including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. The foregoing does not affect any warranties that cannot be excluded or limited under applicable law.

You acknowledge and agree that company or its respective directors, officers, employees, agents, service providers, contractors, licensors, licensees, suppliers, or successors make no warranty, representation, or endorsement with respect to the completeness, security, reliability, suitability, accuracy, currency, or availability of the website or its contents or that any goods, services, digital products, information or items found or attained through the website will be accurate, reliable, error-free, or uninterrupted, that defects will be corrected, that our website or the server that makes it available or content are free of viruses or other harmful components or destructive code.

How We Limit Our Liability to You


Except where such exclusions are prohibited by law, in no event shall the company nor its respective directors, officers, employees, agents, service providers, contractors, licensors, licensees, suppliers, or successors be liable under these terms of service to you or any third-party for any consequential, indirect, incidental, exemplary, special, or punitive damages whatsoever, including any damages for business interruption, loss of use, data, revenue or profit, cost of capital, loss of business opportunity, loss of goodwill, whether arising out of breach of contract, tort (including negligence), any other theory of liability, or otherwise, regardless of whether such damages were foreseeable and whether or not the company was advised of the possibility of such damages.

Indemnification


To the maximum extent permitted by applicable law, you agree to defend, indemnify, and hold harmless Company, its parent, subsidiaries, affiliates, and their respective directors, officers, employees, agents, service providers, contractors, licensors, suppliers, successors, and assigns from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to your breach of these Terms of Service or your use of the Website including, but not limited to, third-party sites and content, any use of the Website's content and services other than as expressly authorized in these Terms of Service or any use of any goods, digital products and information purchased from this Website.

Dispute Resolution


At Company’s sole discretion, it may require you to submit any disputes arising from these Terms of Service or use of the Website, including disputes arising from or concerning their interpretation, violation, invalidity, non-performance, or termination, to final and binding arbitration under the Rules of Arbitration of the American Arbitration Association applying Ontario law. (If multiple jurisdictions, under applicable laws).

Any cause of action or claim you may have arising out of or relating to these terms of use or the website must be commenced within 1 year(s) after the cause of action accrues; otherwise, such cause of action or claim is permanently barred.

Privacy Policy


Your provision of personal information through the Website is governed by our privacy policy located at the "Privacy Policy".

Governing Law


The Website and these Terms of Service will be governed by and construed in accordance with the laws of the Province of Ontario and any applicable federal laws applicable therein, without giving effect to any choice or conflict of law provision, principle, or rule and notwithstanding your domicile, residence, or physical location. Any action or proceeding arising out of or relating to this Website and/or under these Terms of Service will be instituted in the courts of the Province of Ontario, and each party irrevocably submits to the exclusive jurisdiction of such courts in any such action or proceeding. You waive any and all objections to the exercise of jurisdiction over you by such courts and to the venue of such courts.

If you are a citizen of any European Union country or Switzerland, Norway or Iceland, the governing law and forum shall be the laws and courts of your usual place of residence.

The parties agree that the United Nations Convention on Contracts for the International Sale of Goods will not govern these Terms of Service or the rights and obligations of the parties under these Terms of Service.

Severability


If any provision of these Terms of Service is illegal or unenforceable under applicable law, the remainder of the provision will be amended to achieve as closely as possible the effect of the original term and all other provisions of these Terms of Service will continue in full force and effect.

Entire Terms of Service


These Terms of Service constitute the entire and only Terms of Service between the parties in relation to its subject matter and replaces and extinguishes all prior or simultaneous Terms of Services, undertakings, arrangements, understandings or statements of any nature made by the parties or any of them whether oral or written (and, if written, whether or not in draft form) with respect to such subject matter. Each of the parties acknowledges that they are not relying on any statements, warranties or representations given or made by any of them in relation to the subject matter of these Terms of Service, save those expressly set out in these Terms of Service, and that they shall have no rights or remedies with respect to such subject matter otherwise than under these Terms of Service save to the extent that they arise out of the fraud or fraudulent misrepresentation of another party. No variation of these Terms of Service shall be effective unless it is in writing and signed by or on behalf of Company.

Waiver


No failure to exercise, and no delay in exercising, on the part of either party, any right or any power hereunder shall operate as a waiver thereof, nor shall any single or partial exercise of any right or power hereunder preclude further exercise of that or any other right hereunder.

Notice


We may provide any notice to you under these Terms of Service by: (i) sending a message to the email address you provide to us and consent to us using; or (ii) by posting to the Website. Notices sent by email will be effective when we send the email and notices we provide by posting will be effective upon posting. It is your responsibility to keep your email address current.

To give us notice under these Terms of Service, you must contact us as follows: (i) by personal delivery, overnight courier or registered or certified mail to Scry Analytics Inc. 2635 North 1st Street, Suite 200 San Jose, CA 95134, USA. We may update the address for notices to us by posting a notice on this Website. Notices provided by personal delivery will be effective immediately once personally received by an authorized representative of Company. Notices provided by overnight courier or registered or certified mail will be effective once received and where confirmation has been provided to evidence the receipt of the notice.

Contact Us


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