AI Use Cases in Consumer Banking

Introduction

AI is revolutionizing consumer banking by enhancing customer experiences, improving fraud detection, and streamlining operations. Through the use of advanced algorithms and machine learning, AI enables banks to offer personalized financial advice, automate customer service through chatbots, and analyze transaction data to identify suspicious activities. According to a report by Grand View Research, “the global artificial intelligence in banking market size was estimated at USD 19.87 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 31.8% from 2024 to 2030”. The following list highlights the diverse AI use cases that are redefining the consumer banking industry.

Use Cases

  • 1. Decode COBOL and PL/1 programs

    In developed countries, many large banks, credit unions, and cooperatives still rely on COBOL or PL/1 software. These programs face several significant challenges: (a) these languages are nearly obsolete and not taught in schools, (b) most of the original developers have retired, (c) the code is often tangled and non-modular, (d) there is usually little or no documentation, and (f) the underlying code can be very hard to access. Since over two-thirds of the instructions in these languages are related to input and output, AI systems are being used to decode the entire COBOL and PL/1 code by training on the data available in the input and output tables. Trained AI systems have achieved over 98.5% accuracy in decoding these programs using only input and output tables, reducing manual labor and time by 75%. This also prevents mistakes in COBOL or PL/1 programs from being carried over when converting to a modern IT system. See www.scryai.com/data-flow-mapping for details.

  • 2. Analyze transactions to detect fraudulent customer behavior

    Use AI to detect fraudulent customer behavior in various financial products and services, including credit cards, Debit ACH transactions, wire transactions, phishing, and customer impersonation. AI systems can analyze transaction patterns and flag suspicious activities, helping to prevent financial losses and protect customers.

  • 3. Analyze employee activities to detect fraudulent behavior

    Use AI to detect fraudulent bank employee behavior, such as employees who have gone rogue or have conflicts of interest (e.g., investment bankers working for both the buy side and the sell side of a Merger-and-Acquisition transaction). This includes potential surveillance of employees’ social media and email communications. AI systems can monitor and analyze employee activities to identify risky behaviors and prevent internal fraud.

  • 4. Improve compliance processes

    Banks and financial institutions are regulated by governments, and these regulations change over time. Ensuring compliance is a huge task, so many banks use AI to improve regulatory compliance and workflows. AI systems scan legal and regulatory texts for compliance issues, handling thousands of documents without human interaction. GPTs and LLMs significantly improve these compliance processes. By automating the review of regulatory documents, banks can ensure they meet all legal requirements and avoid costly penalties.

  • 5. Monitor personal finances

    AI finance assistants help users monitor personal finances, such as setting target savings or spending rates based on users’ goals. These assistants can provide personalized financial advice and reminders, helping users stay on track with their financial plans.

  • 6. Predict future bank balances of customers

    Predicting customers’ future bank balances using AI systems helps users avoid overdraft fees and maintain their credit scores. Banks offer short-term loans to frequent overdraft users to help them avoid fees. By forecasting account balances, AI systems can alert users to potential overdrafts and suggest financial solutions.

  • 7. Manage liquidity and plan for future deposit trends

    AI systems predict deposit behavior and forecasts, including the likelihood of renewing term/fixed deposits. By analyzing historical data and customer behavior, AI can help banks manage their liquidity and plan for future deposit trends.

  • 8. Identify non-performing loans

    AI-based predictive models help identify consumer loans that are likely to be non-performing (i.e., not paid back). This helps banks discuss repayment strategies with customers and improve future credit applications. By identifying at-risk loans early, banks can take proactive measures to mitigate losses and support customers in managing their debt.

  • 9. Improve the debt collection process

    AI systems ensure a more compliant and efficient debt collection process. Borrowers often do not pay due to unwillingness or inability. AI systems trained on historical data understand these issues and help borrowers, reducing non-performing loans and assets. By tailoring debt collection strategies to individual circumstances, AI can improve recovery rates and maintain positive customer relationships.

  • 10. Improve Customer Life-Time Value

    AI techniques improve Customer Life-Time Value (CLTV) by identifying the next best product to sell, the best channel and time to contact the customer, and the right language and tone to use. By personalizing interactions and offers, AI helps increase customer satisfaction and loyalty, ultimately boosting revenue.

  • 11. Understand customers' needs and preferences

    Financial institutions use AI techniques to sell to customers at the right place and time, based on their current life events (e.g., marriage, birth, buying or selling a house, buying a car or appliance, or going on vacation). Customer behavior, interests, and hobbies (including social profiles) are also used to train AI systems. These AI systems help banks and credit unions gain a greater share of customers’ wallets and increase customer satisfaction. By understanding customers’ needs and preferences, AI can deliver personalized offers that resonate with customers, leading to higher conversion rates.

  • 12. Frequency capping of messages

    AI is used for “frequency capping of messages,” preventing customers from being bombarded with repeated advertisements, especially after they have already bought the item (e.g., a car). By controlling the frequency of messages, AI ensures a better customer experience and avoids annoying customers with redundant ads.

  • 13. Determine the price elasticity of banking products

    By analyzing past customer behavior and considering a cohort of similar customers, AI systems can quickly and accurately determine the price elasticity of banking products. This helps banks optimize pricing strategies to maximize revenue and customer satisfaction.

  • 14. Optimize transaction denials

    Most bank transactions that are denied currently use a fixed set of rules, which often do not work (e.g., if a customer has traveled outside the country). AI systems use 360-degree customer data to optimize transaction denials, e.g., if a customer bought a ticket from the U.S. to Germany and is using her credit card in Germany, that transaction is likely genuine. By considering the full context of a customer’s activities, AI can reduce false positives and improve the accuracy of transaction approvals.

  • 15. Predict potential delinquencies

    Decision Support Systems (DSS) predict potential delinquencies based on customer behavior and macro and microeconomic conditions. They also help lenders adjust credit lines appropriately. By providing insights into credit risk, DSS enable lenders to make informed decisions and manage their portfolios more effectively.

  • 16. Debt recovery and customer support

    Once a delinquency has occurred (or is about to occur), AI systems are used to understand and predict customer behavior, particularly their ability to pay versus willingness to pay. By distinguishing between these factors, AI can help banks develop appropriate strategies for debt recovery and customer support.

  • 17. Match borrowers to mortgages

    Using marketplaces and crowdsourcing, AI systems match borrowers to mortgage or auto loan lenders by pattern matching customer behavior with lender criteria. This approach helps borrowers find suitable loan options and lenders identify potential clients more efficiently.

  • 18. Optimize administrative tasks

    Using Computer Vision and Natural Language Processing, automated form filling is becoming common. Converting paper documents to electronic format using Intelligent Document Processing (IDP) is also widespread. These technologies streamline administrative tasks, reduce errors, and improve efficiency in document management.

  • 19. Enhance marketing strategies

    For credit cards, mortgage loans, auto loans, personal loans, and other banking products, AI systems are used for (a) creating better prospecting lists by including external data, (b) segmenting customers according to sales/marketing channels, (c) evaluating and improving campaigns, (d) helping customer representatives with the “next best action” while answering customer queries, (e) using attributes and predictors for improved credit underwriting, (f) using attributes and predictors for behaviors of good and bad customers, (g) real-time offers, e.g., if customers recently bought a house, they are likely to buy furniture, and (h) predicting total revenue and profit for that product segment (e.g., credit card or loans). Different banking products have distinct attributes, features, and predictors, leading to various use cases. By leveraging AI, banks can enhance their marketing strategies, improve customer service, and optimize credit risk management.

  • 20. Profitability Forecasting
    AI systems forecast the revenue and profit contributions of mortgage agents, branch agents, and sales agents. This allows banks to align compensation with performance, ensuring fair and motivating pay structures.
  • 21. Optimize the performance of bank branches

    Decision support systems analyze the performance of bank branches and ATMs, identifying areas needing improvement. By incorporating customer visit data, these systems help optimize the number of branches, their operating hours, locations, and staffing levels, ensuring efficient resource allocation.

  • 22. Optimize the performance of bank branches

    AI can predict which employees, particularly high-performing salespeople, VPs, and managing directors, are at risk of leaving. Similarly, AI can calculate the customer lifetime value (CLTV) and identify customers who might leave the financial institution, enabling proactive retention strategies.

  • 23. Recognize employees who are likely to resign

    AI analyzes customer behavior to determine the best products to market and sell to each customer at the optimal time, enhancing personalized marketing efforts and increasing sales effectiveness.

  • 24. Enhance personalized marketing

    AI optimizes customers’ financial portfolios by analyzing and balancing assets like stocks, bonds, cash, and real estate. It also optimizes retirement savings plans (e.g., IRA, Roth IRA, 401(K)) and provides personalized recommendations on what financial assets to buy or sell, ensuring better financial outcomes.

  • 25. Optimize customer financial portfolios

    AI automates the process of filling out forms and applications for various financial services, such as opening bank accounts, retirement accounts, wealth management accounts, and wire transfers, reducing manual effort and errors.

  • 26. Automate form filling

    AI categorizes customer complaints, both written and verbal, into different types. It then predicts the best course of action to resolve these complaints by analyzing past complaint resolutions, improving customer service efficiency.

  • 27. Categorize and resolve customer complaints

    AI systems strive to ensure fairness and non-discrimination when making offers or granting credit to customers. This is challenging because the concepts of fairness and non-discrimination are complex and often not fully understood even by humans.

  • 28. Ensure fairness and non-discrimination

    AI predicts cybercrime activities, including unauthorized access to customer accounts, credit card fraud, and phishing attempts, enabling proactive security measures to protect customers.

  • 29. Proactive security measures

    Customers occasionally face unique issues that existing AI chatbots or knowledge libraries cannot address, such as resolving fraudulent transactions. By training Large Language Models (LLMs) with internal bank data, banks can deploy Gen AI-powered chatbots that offer enhanced customer service experiences, speeding up processes like credit card fraud resolution.

  • 30. Enhanced customer service experiences

    AI matches financial clients with the nearest relevant information point or partner, such as a store for a promotion or an event like a product launch or fundraiser. It also provides customized reports tailored to customer requirements and habits, enhancing personalized service.

  • 31. Match clients with the right information point

    AI processes mortgages, loans, and credit requests, automating the credit approval process using advanced credit scoring techniques. It leverages various data points, including credit history, social media activity, geolocations, and browsing habits, to identify borrowers’ likelihood of repayment, improving decision accuracy.

  • 32. Automate credit approval

    AI supports decision-making on overdrafts, imposing consequences such as automated charges. It collects necessary information, aids in decision-making processes, and generates and sends letters and documentation regarding the outcomes of approval processes, streamlining operations.

  • 33. Decision-making on overdrafts

    AI manages debt collection and monitors the risk associated with it by analyzing economic, social, and contextual data. For instance, a drought could impact agricultural businesses’ ability to repay debts, or a decline in property prices could affect property agents’ debt repayment capabilities, allowing for proactive risk management.

  • 34. Manage debt collection and monitor associated risks

    AI identifies common patterns and early signs of customers at risk of credit default. It enables early interventions to reduce risk, such as requesting additional guarantees or offering extended credit periods. AI also adjusts credit limits and automates credit balance refunds, mitigating potential losses.

  • 35. Predict credit default

    AI manages, identifies, and assesses fraud risks, including fraudulent credit card use, web transactions, bank transfers, or checks. It analyzes historical transaction data, customer behavior, and demographics to identify common fraud patterns. When suspicious activity is detected, it alerts the fraud management team for further investigation.

  • 36. Assess fraud risks

    AI suspends credit cards or accounts when fraud is predicted. It manages communication with clients and insurance firms and uses geospatial analytics to identify unexpected and unusual transaction locations, enhancing fraud prevention measures.

  • 37. Enhance fraud prevention

    AI collects, indexes, and archives fraud evidence, including forms, police reports, and other documents. It supports fraud remediation workflows, ensuring that all necessary information is organized and accessible for resolving fraud cases.

  • 38. Fraud remediation and resolution

    AI manages the network of branches and ATMs, optimizing their locations using geospatial analytics based on usage data. It supports network and capital planning strategies by analyzing historical usage data, competition networks, and demand forecasts, ensuring efficient resource allocation and strategic planning.

  • 39. Optimize resource allocation

    AI manages the network of branches and ATMs, optimizing their locations using geospatial analytics based on usage data. It supports network and capital planning strategies by analyzing historical usage data, competition networks, and demand forecasts, ensuring efficient resource allocation and strategic planning.

Conclusion

Artificial Intelligence in Banking has proven its capabilities in detecting fraudulent activities, managing liquidity and improving the debt collection process. Additionally, AI enhances resource allocation by optimizing branch and ATM locations based on usage data. It also plays a crucial role in predicting credit default by analyzing customer data and behavioral patterns, allowing banks to mitigate risk more effectively. Furthermore, AI automates credit approval processes, speeding up decision-making and reducing manual errors, ultimately leading to a more streamlined and customer-friendly banking experience.

Discuss a Use Case

Fill in your details & we will get back to you shortly.

    Privacy Policy

    At Scry Analytics Inc ("us", "we", "our" or the "Company") we value your privacy and the importance of safeguarding your data. This Privacy Policy (the "Policy") describes our privacy practices for the activities set out below. As per your rights, we inform you how we collect, store, access, and otherwise process information relating to individuals. In this Policy, personal data (“Personal Data”) refers to any information that on its own, or in combination with other available information, can identify an individual.

    We are committed to protecting your privacy in accordance with the highest level of privacy regulation. As such, we follow the obligations under the below regulations:

    • Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and the applicable provincial legislations
    • the EU's General Data Protection Regulation (GDPR)
    • Brazil’s Data Protection Legislation (LGPD)
    • California's Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA) and California Online Privacy Protection Act (CalOPPA)
    • Colorado Privacy Act (CPA)
    • Utah Consumer Privacy Act (UCPA)
    • Connecticut Data Privacy Act (CTDPA)
    • Virginia Consumer Data Protection Act (VCDPA)
    • South Africa’s Protection of Personal Information Act (POPIA)

    Scope

    This policy applies to the Scry Analytics, Inc. websites, domains, applications, services, and products.

    This Policy does not apply to third-party applications, websites, products, services or platforms that may be accessed through (non-) links that we may provide to you. These sites are owned and operated independently from us, and they have their own separate privacy and data collection practices. Any Personal Data that you provide to these websites will be governed by the third-party’s own privacy policy. We cannot accept liability for the actions or policies of these independent sites, and we are not responsible for the content or privacy practices of such sites.

    Processing Activities

    This Policy applies when you interact with us by doing any of the following:

    • Make use of our application and services as an authorized user
    • Visit any of our websites that link to this Privacy Statement
    • Receive any communication from us including newsletters, emails, calls, or texts / SMS

    Personal Data We Collect

    What Personal Data We Collect

    When attempt to contact us or make a purchase, we collect the following types of Personal Data:

    This includes:

    Account Information such as your name, email address, and password

    How We Collect Your Personal Data

    • We collect Personal Data which includes Personal Data you provide, for example, when you:
    • Create an account or purchase products on our website;
    • Use our products or services;
    • Express interest in our products or services;
    • Subscribe to our newsletter;
    • Complete a voluntary market research survey;
    • Contact us with an inquiry or to report a problem (by phone, email, social media, or messaging service);
    • When you log in to our website via social media;

    Automated technologies or interactions: As you interact with our website, we may automatically collect the following types of data (all as described above): Device Data about your equipment, Usage Data about your browsing actions and patterns, and Contact Data where tasks carried out via our website remain uncompleted, such as incomplete orders or abandoned baskets. We collect this data by using cookies, server logs and other similar technologies. Please see our Cookie section (below) for further details.

    If you provide us, or our service providers, with any Personal Data relating to other individuals, you represent that you have the authority to do so and acknowledge that it will be used in accordance with this Policy. If you believe that your Personal Data has been provided to us improperly, or to otherwise exercise your rights relating to your Personal Data, please contact us by using the information set out in the “Contact us” section below.

    Device and Usage Data

    When you visit a Scry Analytics, Inc. website, we automatically collect and store information about your visit using browser cookies (files which are sent by us to your computer), or similar technology. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. The Help Feature on most browsers will provide information on how to accept cookies, disable cookies or to notify you when receiving a new cookie. If you do not accept cookies, you may not be able to use some features of our Service and we recommend that you leave them turned on.

    We also process information when you use our services and products. This information may include:

    • Device IDs
    • Login information
    • IP Address
    • Time stamps
    • Authentication records
    • Location information
    • Individual Products you view
    • Web terms or searches that led you to the site
    • Time zone
    • Other operational data.
    • Data we collect from third parties

    We may receive your Personal Data from third parties such as companies subscribing to Scry Analytics, Inc. services, partners and other sources. This Personal Data is not collected by us but by a third party and is subject to the relevant third party’s own separate privacy and data collection policies. We do not have any control or input on how your Personal Data is handled by third parties. As always, you have the right to review and rectify this information. If you have any questions you should first contact the relevant third party for further information about your Personal Data.

    Our websites and services may contain links to other websites, applications and services maintained by third parties. The information practices of such other services, or of social media networks that host our branded social media pages, are governed by third parties’ privacy statements, which you should review to better understand those third parties’ privacy practices.

    Purpose and Legal Basis for the Processing of Personal Data

    We collect and use your Personal Data with your consent to provide, maintain, and develop our products and services and understand how to improve them.

    These purposes include:

    • To deliver your product or service
    • Building a Safe and Secure Environment
    • To verify or authenticate your identity; and
    • Investigate and prevent security incidents such as breaches, attacks and hacks
    • Providing, Developing, and Improving our Products and Services
    • Deliver, maintain, debug and improve our products and services.
    • Enable you to access Scry Analytics, Inc. services and set up accounts.
    • Provide you with technical and customer support
    • Organize and Deliver Advertising and Marketing
    • Send you newsletters and other marketing communications about current and future products, programs and services, events, competitions, surveys and promotions held by us or hosted on our behalf; and
    • Organize events or register attendees and schedule meetings for events.
    • For research and development
    • To communicate with you about the Products and Services

    Where we process your Personal Data to provide a product or service, we do so because it is necessary to perform contractual obligations. All of the above processing is necessary in our legitimate interests to provide products and services and to maintain our relationship with you and to protect our business for example against fraud. Consent will be required to initiate services with you. New consent will be required if any changes are made to the type of data collected. Within our contract, if you fail to provide consent, some services may not be available to you.

    Where possible, we store and process data on servers within the general geographical region where you reside (note: this may not be within the country in which you reside). Your Personal Data may also be transferred to, and maintained on, servers residing outside of your state, province, country or other governmental jurisdiction where the data laws may differ from those in your jurisdiction. We will take appropriate steps to ensure that your Personal Data is treated securely and in accordance with this Policy as well as applicable data protection law.Data may be kept in other countries that are considered adequate under your laws.

    Sharing and Disclosure

    We will share your Personal Data with third parties only in the ways set out in this Policy or set out at the point when the Personal Data is collected.

    We also use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your Personal Data here: Google Privacy Policy

    You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

    Legal Requirement

    We may use or disclose your Personal Data in order to comply with a legal obligation, in connection with a request from a public or government authority, or in connection with court or tribunal proceedings, to prevent loss of life or injury, or to protect our rights or property. Where possible and practical to do so, we will tell you in advance of such disclosure.

    Service Providers and Other Third Parties

    We may use a third party service provider, independent contractors, agencies, or consultants to deliver and help us improve our products and services. We may share your Personal Data with marketing agencies, database service providers, backup and disaster recovery service providers, email service providers and others but only to maintain and improve our products and services. For further information on the recipients of your Personal Data, please contact us by using the information in the “Contacting us” section below.

    What are Cookies?

    A cookie is a small file with information that your browser stores on your device. Information in this file is typically shared with the owner of the site in addition to potential partners and third parties to that business. The collection of this information may be used in the function of the site and/or to improve your experience.

    How we use cookies?

    To give you the best experience possible, we use the following types of cookies: Strictly Necessary. As a web application, we require certain necessary cookies to run our service.

    Preference

    We use preference cookies to help us remember the way you like to use our service. Some cookies are used to personalize content and present you with a tailored experience. For example, location could be used to give you services and offers in your area. Analytics. We collect analytics about the types of people who visit our site to improve our service and product.

    How to control your cookies?

    So long as the cookie is not strictly necessary, you may opt in or out of cookie use at any time. To alter the way in which we collect information from you, visit our Cookie Manager.

    Cookies

    A cookie is a small file with information that your browser stores on your device. Information in this file is typically shared with the owner of the site in addition to potential partners and third parties to that business. The collection of this information may be used in the function of the site and/or to improve your experience.

    How we use cookies?

    • To give you the best experience possible, we use the following types of cookies:
    • Strictly Necessary. As a web application, we require certain necessary cookies to run our service.
    • Preference.
      1. We use preference cookies to help us remember the way you like to use our service.
      2. Some cookies are used to personalize content and present you with a tailored experience. For example, location could be used to give you services and offers in your area.
    • Analytics. We collect analytics about the types of people who visit our site to improve our service and product.

    How to control your cookies?

    So long as the cookie is not strictly necessary, you may opt in or out of cookie use at any time. To alter the way in which we collect information from you, visit our Cookie Manager.

    Retention & Deletion

    We will only retain your Personal Data for as long as necessary for the purpose for which that data was collected and to the extent required by applicable law. When we no longer need Personal Data, we will remove it from our systems and/or take steps to anonymize it.

    Merger or Acquisition

    If we are involved in a merger, acquisition or asset sale, your personal information may be transferred. We will provide notice before your personal information is transferred and becomes subject to a different Privacy Policy. Under certain circumstances, we may be required to disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

    How We Keep Your Data Safe

    We have appropriate organizational safeguards and security measures in place to protect your Personal Data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. The communication between your browser and our website uses a secure encrypted connection wherever your Personal Data is involved. We require any third party who is contracted to process your Personal Data on our behalf to have security measures in place to protect your data and to treat such data in accordance with the law. In the unfortunate event of a Personal Data breach, we will notify you and any applicable regulator when we are legally required to do so.

    Children’s Privacy

    We do not knowingly collect Personal Data from children under the age of 18 Years.

    Your Rights for Your Personal Data

    Depending on your geographical location and citizenship, your rights are subject to local data privacy regulations. These rights may include:

    Right to Access (PIPEDA, GDPR Article 15, CCPA/CPRA, CPA, VCDPA, CTDPA, UCPA, LGPD, POPIA)

    You have the right to learn whether we are processing your Personal Data and to request a copy of the Personal Data we are processing about you.

    Right to Rectification (PIPEDA, GDPR Article 16, CPRA, CPA, VCDPA, CTDPA, LGPD, POPIA)

    You have the right to have incomplete or inaccurate Personal Data that we process about you rectified.

    Right to be Forgotten (right to erasure) (GDPR Article 17, CCPA/CPRA, CPA, VCDPA, CTDPA, UCPA, LGPD, POPIA)

    You have the right to request that we delete Personal Data that we process about you, unless we need to retain such data in order to comply with a legal obligation or to establish, exercise or defend legal claims.

    Right to Restriction of Processing (GDPR Article 18, LGPD)

    You have the right to restrict our processing of your Personal Data under certain circumstances. In this case, we will not process your Data for any purpose other than storing it.

    Right to Portability (PIPEDA, GDPR Article 20, LGPD)

    You have the right to obtain Personal Data we hold about you, in a structured, electronic format, and to transmit such Personal Data to another data controller, where this is (a) Personal Data which you have provided to us, and (b) if we are processing that data on the basis of your consent or to perform a contract with you or the third party that subscribes to services.

    Right to Opt Out (CPRA, CPA, VCDPA, CTDPA, UCPA)

    You have the right to opt out of the processing of your Personal Data for purposes of: (1) Targeted advertising; (2) The sale of Personal Data; and/or (3) Profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. Under CPRA, you have the right to opt out of the sharing of your Personal Data to third parties and our use and disclosure of your Sensitive Personal Data to uses necessary to provide the products and services reasonably expected by you.

    Right to Objection (GDPR Article 21, LGPD, POPIA)

    Where the legal justification for our processing of your Personal Data is our legitimate interest, you have the right to object to such processing on grounds relating to your particular situation. We will abide by your request unless we have compelling legitimate grounds for processing which override your interests and rights, or if we need to continue to process the Personal Data for the establishment, exercise or defense of a legal claim.

    Nondiscrimination and nonretaliation (CCPA/CPRA, CPA, VCDPA, CTDPA, UCPA)

    You have the right not to be denied service or have an altered experience for exercising your rights.

    File an Appeal (CPA, VCDPA, CTDPA)

    You have the right to file an appeal based on our response to you exercising any of these rights. In the event you disagree with how we resolved the appeal, you have the right to contact the attorney general located here:

    If you are based in Colorado, please visit this website to file a complaint. If you are based in Virginia, please visit this website to file a complaint. If you are based in Connecticut, please visit this website to file a complaint.

    File a Complaint (GDPR Article 77, LGPD, POPIA)

    You have the right to bring a claim before their competent data protection authority. If you are based in the EEA, please visit this website (http://ec.europa.eu/newsroom/article29/document.cfm?action=display&doc_id=50061) for a list of local data protection authorities.

    Withdrawing Consent

    If you have consented to our processing of your Personal Data, you have the right to withdraw your consent at any time, free of charge, such as where you wish to opt out from marketing messages that you receive from us. If you wish to withdraw your consent, please contact us using the information found at the bottom of this page.

    How to Exercise Your Rights

    You can make a request to exercise any of these rights in relation to your Personal Data by sending the request to our privacy team by using the form below.
    For your own privacy and security, at our discretion, we may require you to prove your identity before providing the requested information.

    Changes

    We may modify this Policy at any time. If we make changes to this Policy then we will post an updated version of this Policy at this website. When using our services, you will be asked to review and accept our Privacy Policy. In this manner, we may record your acceptance and notify you of any future changes to this Policy.

    Contact Us

    To request a copy for your information, unsubscribe from our email list, request for your data to be deleted, or ask a question about your data privacy, we've made the process simple:

    Email us

    Terms and Conditions

    Our aim is to keep this Agreement as readable as possible, but in some cases for legal reasons, some of the language is required "legalese".

    Your Acceptance of This Agreement

    These terms of service are entered into by and between You and Scry Analytics, Inc., ("Company," "we," "our," or "us"). The following terms and conditions, together with any documents they expressly incorporate by reference (collectively "Terms of Service"), govern your access to and use of www.scryai.com, including any content, functionality, and services offered on or through www.scryai.com (the "Website").

    Please read the Terms of Service carefully before you start to use the Website.

    By using the Website [or by clicking to accept or agree to the Terms of Service when this option is made available to you], you accept and agree to be bound and abide by these Terms of Service and our Privacy Policy, found at Privacy Policy, incorporated herein by reference. If you do not want to agree to these Terms of Service, you must not access or use the Website.

    By accessing and using this website, You accept and:

    Accept and agree to be bound and comply with these terms of service. You represent and warrant that you are the legal age of majority under applicable law to form a binding contract with us and, you agree if you access the website from a jurisdiction where it is not permitted, you do so at your own risk.

    Updates to Terms of Service

    We may revise and update these Terms of Service from time to time in our sole discretion. All changes are effective immediately when we post them and apply to all access to and use of the Website thereafter.

    Continuing to use the Website following the posting of revised Terms of Service means that you accept and agree to the changes. You are expected to check this page each time you access this Website so you are aware of any changes, as they are binding on you.

    Your Responsibilities

    You are required to ensure that all persons who access the Website are aware of this Agreement and comply with it. It is a condition of your use of the Website that all the information you provide on the Website is correct, current, and complete.

    You are solely and entirely responsible for your use of the website and your computer, internet and data security.

    Prohibited Activities

    You may use the Website only for lawful purposes and in accordance with these Terms of Service. You agree not to use the Website:

    • In any way that violates any applicable federal, state, local or international law or regulation (including, without limitation, any laws regarding the exports of data software to and from the U.S. or other countries).
    • For the purpose of exploiting, harming, or attempting to exploit or harm minors in any way by exposing them to inappropriate content, asking for personally identifiable information or otherwise.
    • To send, knowingly receive, upload, download, use, or re-use any material that does not comply with the Submission Standards set out in these Terms of Service.
    • To transmit, or procure the sending of, any advertising or promotional material, including any "junk mail," "chain letter," "spam," or any other similar solicitation.
    • To impersonate or attempt to impersonate the Company, a Company employee, another user, or any other persona or entity (including, without limitation, by using email addresses associated with any of the foregoing).
    • To engage in any other conduct that restricts or inhibits anyone's use or enjoyment of the website, or which as determined by us, may harm the Company or users of the website, or expose them to liability.

    Additionally, you agree not to:

    • Use the Website in any manner that could disable, overburden, damage, or impair the site or interfere with any other party's use of the Website, including their ability to engage in real-time activities through the Website.
    • Use any robot, spider, or other automatic device, process, or means to access the Website for any purpose, including monitoring or copying any of the material on the Website.
    • Use any manual process to monitor or copy any of the material on the Website, or for any other purpose not expressly authorized in these Terms of Service, without our prior written consent.
    • Use any device, software, or routine that interferes with the proper working of the Website.
    • Introduce any viruses, Trojan horses, worms, logic bombs, or other material that is malicious or technologically harmful.
    • Attempt to gain unauthorized access to, interfere with, damage, or disrupt any parts of the Website, the server on which the Website is stored, or any server, computer, or database connected to the Website.
    • Attack the Website via a denial-of-service attack or a distributed denial-of-service attack.
    • Otherwise attempting to interfere with the proper working of the Website.

    Intellectual Property Rights

    The Website and its entire contents, features, and functionality (including but not limited to all information, software, text, displays, images, video, and audio, and the design, selection, and arrangement thereof) are owned by the Company, its licensors, or other providers of such material and are protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws.

    These Terms of Service permit you to use the Website for your personal, non-commercial use only. You must not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any of the material on our Website, except as follows:

    • Your computer may temporarily store copies of such material in RAM incidental to your accessing and viewing those materials.
    • You may store files that are automatically cached by your Web browser for display enhancement purposes.
    • You may print or download one copy of a reasonable number of pages of the Website for your own personal, non-commercial use and not for further reproduction, publication or distribution.
    • If we provide social media features with certain content, you may take such actions as are enabled by such features.

    You must not:

    • Modify copies of any materials from this site.
    • Delete or alter any of the copyright, trademark, or other proprietary rights notices from copies of materials from this site.

    You must not access or use for any commercial purposes any part of the website or any services or materials available through the Website.

    If you print, copy, modify, download, or otherwise use or provide any other person with access to any part of the Website in breach of the Terms of Service, your right to use the Website will stop immediately and you must, at our option, return or destroy any copies of the materials you have made. No right, title, or interest in or to the Website or any content on the Website is transferred to you, and all rights not expressly granted are reserved by the Company. Any use of the Website not expressly permitted by these Terms of Service is a breach of these Terms of Service and may violate copyright, trademark, and other laws.

    User Submissions and Submission Standards

    The Website may provide you with the opportunity to create, submit, post, display, transmit, public, distribute, or broadcast content and materials to us or in the Website, including but not limited to text, writings, video, audio, photographs, graphics, comments, ratings, reviews, feedback, or personal information or other material (collectively, "Content"). You are responsible for your use of the Website and for any content you provide, including compliance with applicable laws, rules, and regulations.

    All User Submissions must comply with the Submission Standards and Prohibited Activities set out in these Terms of Service.

    Any User Submissions you post to the Website will be considered non-confidential and non-proprietary. By submitting, posting, or displaying content on or through the Website, you grant us a worldwide, non-exclusive, royalty-free license to use, copy, reproduce, process, disclose, adapt, modify, publish, transmit, display and distribute such Content for any purpose, commercial advertising, or otherwise, and to prepare derivative works of, or incorporate in other works, such as Content, and grant and authorize sublicenses of the foregoing. The use and distribution may occur in any media format and through any media channels.

    You represent and warrant that:

    • You own or control all rights in and to the User Submissions and have the right to grant the license granted above to us and our affiliates and service providers, and each of their and our respective licensees, successors, and assigns.
    • All of your User Submissions comply with these Terms of Service.

    We do not assert any ownership over your Content. You retain full ownership of all of your Content and any intellectual property rights or other proprietary rights associated with your Content. We are not liable for any statement or representations in your Content provided by you in any area in the Website. You are solely responsible for your Content related to the Website and you expressly agree to exonerate us from any and all responsibility and to refrain from any legal action against us regarding your Content. We are not responsible or liable to any third party for the content or accuracy of any User Submissions posted by you or any other user of the Website. User Submissions are not endorsed by us and do not necessarily represent our opinions or the view of any of our affiliates or partners. We do not assume liability for any User Submission or for any claims, liabilities, or losses resulting from any review.

    We have the right, in our sole and absolute discretion, (1) to edit, redact, or otherwise change any Content; (2) to recategorize any Content to place them in more appropriate locations in the Website; and (3) to prescreen or delete any Content at any time and for any reason, without notice. We have no obligation to monitor your Content. Any use of the Website in violation of these Terms of Service may result in, among other things, termination or suspension of your right to use the Website.

    These Submission Standards apply to any and all User Submissions. User Submissions must in their entirety comply with all the applicable federal, state, local, and international laws and regulations. Without limiting the foregoing, User Submissions must not:

    • Contain any material that is defamatory, obscene, indecent, abusive, offensive, misleading, harassing, violent, hateful, inflammatory, or otherwise objectionable.
    • Promote sexually explicit or pornographic material, violence, or discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age.
    • Infringe any patent, trademark, trade secret, copyright, or other intellectual property or other rights of any other person.
    • Violate the legal rights of others or contain any material that could give rise to any civil or criminal liability under applicable laws or regulations or that otherwise may be in conflict with these terms of service and our Privacy Policy.
    • Be likely to deceive any person.
    • Promote any illegal activity, or advocate, promote, or assist in any unlawful act.
    • Cause annoyance, inconvenience, or needless anxiety or be likely to upset, embarrass, alarm, or annoy any other person.
    • Impersonate any person, or misrepresent your identity or affiliation with any person or organization.
    • Involve commercial activities or sales, such as contests, sweepstakes, and other sales promotions, barter, or advertising.
    • Give the impression that they emanate from or are endorsed by us or any other person or entity, if this is not the case.

    Our Rights

    We have the right, without provision of notice to:

    • Remove or refuse to post any User Submission for any or no reason in our sole discretion;
    • Take any action with respect to any User Submission that we deem necessary or appropriate in our sole discretion, including if we believe that such User Submission violates the Terms of Service, including the Submission Standards, infringes any intellectual property right or other right of any person or entity, threatens the personal safety of users of the Website or the public, or could create liability for the Company;
    • Take appropriate legal action, including, without limitation, referral to or cooperation with law enforcement or regulatory authorities, or notifying the harmed party of any illegal or unauthorized use of the Website; and
    • Terminate or suspend your access to all or part of the Website for any or no reason, including, without limitation, any violation of these Terms of Service.

    You waive and hold harmless company and its parent, subsidiaries, affiliates, and their respective directors, officers, employees, agents, service providers, contractors, licensors, licensees, suppliers, and successors from any and all claims resulting from any action taken by the company and any of the foregoing parties relating to any, investigations by either the company or by law enforcement authorities.

    Third Party Links and Sites

    For your convenience, this Website may provide links or pointers to third-party sites or third-party content. We make no representations about any other websites or third-party content that may be accessed from this Website. If you choose to access any such sites, you do so at your own risk. We have no control over the third-party content or any such third-party sites and accept no responsibility for such sites or for any loss or damage that may arise from your use of them. You are subject to any terms and conditions of such third-party sites.

    Social Media Features

    This Website may provide certain social media features that enable you to:

    • Link from your own or certain third-party websites to certain content on this Website.
    • Send emails or other communications with certain content, or links to certain content, on this Website.
    • Cause limited portions of content on this Website to be displayed or appear to be displayed on your own or certain third-party websites.

    You may use these features solely as they are provided by us and solely with respect to the content they are displayed with. Subject to the foregoing, you must not:

    • Establish a link from any website that is not owned by you.
    • Cause the Website or portions of it to be displayed on, or appear to be displayed by, any other site, for example, framing, deep linking, or in-line linking.
    • Link to any part of the Website other than the homepage.
    • Otherwise take any action with respect to the materials on this Website that is inconsistent with any other provision of these Terms of Use.

    The Website from which you are linking, or on which you make certain content accessible, must comply in all respects with the Submission Standards set out in these Terms of Service.

    You agree to cooperate with us in causing any unauthorized framing or linking immediately to stop.
    We reserve the right to withdraw linking permission without notice.
    We may disable all or any social media features and any links at any time without notice in our discretion.

    Disclaimers, Liability and Indemnification

    You understand and agree that your use of the website, its content, and any goods, digital products, services, information or items found or attained through the website is at your own risk. The website, its content, and any goods, services, digital products, information or items found or attained through the website are provided on an "as is" and "as available" basis, without any warranties or conditions of any kind, either express or implied including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. The foregoing does not affect any warranties that cannot be excluded or limited under applicable law.

    You acknowledge and agree that company or its respective directors, officers, employees, agents, service providers, contractors, licensors, licensees, suppliers, or successors make no warranty, representation, or endorsement with respect to the completeness, security, reliability, suitability, accuracy, currency, or availability of the website or its contents or that any goods, services, digital products, information or items found or attained through the website will be accurate, reliable, error-free, or uninterrupted, that defects will be corrected, that our website or the server that makes it available or content are free of viruses or other harmful components or destructive code.

    How We Limit Our Liability to You

    Except where such exclusions are prohibited by law, in no event shall the company nor its respective directors, officers, employees, agents, service providers, contractors, licensors, licensees, suppliers, or successors be liable under these terms of service to you or any third-party for any consequential, indirect, incidental, exemplary, special, or punitive damages whatsoever, including any damages for business interruption, loss of use, data, revenue or profit, cost of capital, loss of business opportunity, loss of goodwill, whether arising out of breach of contract, tort (including negligence), any other theory of liability, or otherwise, regardless of whether such damages were foreseeable and whether or not the company was advised of the possibility of such damages.

    Indemnification

    To the maximum extent permitted by applicable law, you agree to defend, indemnify, and hold harmless Company, its parent, subsidiaries, affiliates, and their respective directors, officers, employees, agents, service providers, contractors, licensors, suppliers, successors, and assigns from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to your breach of these Terms of Service or your use of the Website including, but not limited to, third-party sites and content, any use of the Website's content and services other than as expressly authorized in these Terms of Service or any use of any goods, digital products and information purchased from this Website.

    Dispute Resolution

    At Company’s sole discretion, it may require you to submit any disputes arising from these Terms of Service or use of the Website, including disputes arising from or concerning their interpretation, violation, invalidity, non-performance, or termination, to final and binding arbitration under the Rules of Arbitration of the American Arbitration Association applying Ontario law. (If multiple jurisdictions, under applicable laws).

    Any cause of action or claim you may have arising out of or relating to these terms of use or the website must be commenced within 1 year(s) after the cause of action accrues; otherwise, such cause of action or claim is permanently barred.

    Privacy Policy

    Your provision of personal information through the Website is governed by our privacy policy located at the "Privacy Policy".

    Governing Law

    The Website and these Terms of Service will be governed by and construed in accordance with the laws of the Province of Ontario and any applicable federal laws applicable therein, without giving effect to any choice or conflict of law provision, principle, or rule and notwithstanding your domicile, residence, or physical location. Any action or proceeding arising out of or relating to this Website and/or under these Terms of Service will be instituted in the courts of the Province of Ontario, and each party irrevocably submits to the exclusive jurisdiction of such courts in any such action or proceeding. You waive any and all objections to the exercise of jurisdiction over you by such courts and to the venue of such courts.

    If you are a citizen of any European Union country or Switzerland, Norway or Iceland, the governing law and forum shall be the laws and courts of your usual place of residence.

    The parties agree that the United Nations Convention on Contracts for the International Sale of Goods will not govern these Terms of Service or the rights and obligations of the parties under these Terms of Service.

    Severability

    If any provision of these Terms of Service is illegal or unenforceable under applicable law, the remainder of the provision will be amended to achieve as closely as possible the effect of the original term and all other provisions of these Terms of Service will continue in full force and effect.

    Entire Terms of Service

    These Terms of Service constitute the entire and only Terms of Service between the parties in relation to its subject matter and replaces and extinguishes all prior or simultaneous Terms of Services, undertakings, arrangements, understandings or statements of any nature made by the parties or any of them whether oral or written (and, if written, whether or not in draft form) with respect to such subject matter. Each of the parties acknowledges that they are not relying on any statements, warranties or representations given or made by any of them in relation to the subject matter of these Terms of Service, save those expressly set out in these Terms of Service, and that they shall have no rights or remedies with respect to such subject matter otherwise than under these Terms of Service save to the extent that they arise out of the fraud or fraudulent misrepresentation of another party. No variation of these Terms of Service shall be effective unless it is in writing and signed by or on behalf of Company.

    Waiver

    No failure to exercise, and no delay in exercising, on the part of either party, any right or any power hereunder shall operate as a waiver thereof, nor shall any single or partial exercise of any right or power hereunder preclude further exercise of that or any other right hereunder.

    Notice

    We may provide any notice to you under these Terms of Service by: (i) sending a message to the email address you provide to us and consent to us using; or (ii) by posting to the Website. Notices sent by email will be effective when we send the email and notices we provide by posting will be effective upon posting. It is your responsibility to keep your email address current.

    To give us notice under these Terms of Service, you must contact us as follows: (i) by personal delivery, overnight courier or registered or certified mail to Scry Analytics Inc. 2635 North 1st Street, Suite 200 San Jose, CA 95134, USA. We may update the address for notices to us by posting a notice on this Website. Notices provided by personal delivery will be effective immediately once personally received by an authorized representative of Company. Notices provided by overnight courier or registered or certified mail will be effective once received and where confirmation has been provided to evidence the receipt of the notice.

    Contact Us

    To request a copy for your information, unsubscribe from our email list, request for your data to be deleted, or ask a question about your data privacy, we've made the process simple:

    Email us